In the olden days marketers placed ads, ran commercials and came up with new ways to target customers, but when it came to measuring the effectiveness of that marketing it was mostly a guessing game.

Nowadays marketing is a bit more complex than it was a few years ago. Fortunately, thanks to the guys over at Google, we have one of the best tools available today online: Google Analytics.

Google Analytics is a powerful and best-of-all FREE tool, which can help you measure how your business’ online marketing and online presence is performing. Google Analytics collects incredible amounts of data and allows you to get right to the core of what is working with your website and what is not. With this in mind, let’s take a look at a few of the core features of Google Analytics.

1. It is easy to set up.

A big benefit of Google Analytics is that it is absolutely free to set up and start using. To get started head over to www.google.com/analytics/. Once logged in, you’ll be prompted with the following screen:

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Next thing you will need to do is to install the Google Analytics code on your website. We recommend using Google Tag Manager to insert Google Analytics, otherwise place the piece of tracking javascript in your <head></head> tags on your website.

# Need Help? Speak to our analytics team for assistance with setting up with Google Analytics on your site – info@ultimatestorm.co.za  / contact us

Once the code is up and running on your site, Google Analytics will start collecting important data from your site after a few hours.

2. It can measure pretty much everything

Once Google Analytics has been running for a while, you will be able to measure some very important metrics important to your business. Here are few of the things you can measure:

  • Audience:

Under the audience tab your are able to measure what location your users are coming from, what age group they fit into, what device they are using, what their online interests are, how often they are coming to your site and more.

 

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  • Acquisition:

The acquisition tab gives you an idea of where your visitors are coming from. Are your visitors organic? Do they come from Facebook or Twitter? Is your paid search outperforming your organic traffic? These are all the questions you can answer using the acquisition tab.

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  • Behaviour:

Under the behaviour tab, you are able to find out what users are doing on your site, such as what pages they are visiting, how much time they are spending on specific pages, if they are clicking on links in your footer or your header, if they are using your sites search box, how fast your website takes to load and more.

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  • Conversions:

The conversions tab, in some cases, the most important for businesses as this tells you how many goals your website is reaching. Some goal types might include when a visitor completes a form, time spent on a certain page, buying something on your website or any other valuable action you would like to track.

If you have an eCommerce website, the conversions tab is even more important as Google Analytics can link with your eCommerce site and display valuable product, sales and performance information.

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Google Analytics is one of the top, most powerful tools out there for monitoring and analysing traffic on your website. It gives you an enormous amount of information about who is visiting your site, what they are looking for, and how they are getting to your website. Any business that wants to measure the effectiveness of their website, online marketing and even offline marketing definitely needs to start using Google Analytics today!

## Need to understand what’s happening on your website? Speak to Ultimate Storm Advertising today – info@ultimatestorm.co.za or visit us at www.ultimatestorm.co.za ##