Google Adwords (PPC)

What is Pay-Per-Click Marketing or Google Advertising?

Pay Per Click (PPC) (also called “Cost Per Click”or”Paid Search”) is a form of internet advertising commonly displayed via the Google Search advertising model. This model is used to direct traffic to websites in which advertisers pay the publisher (typically Google) when the ad is clicked. Through search engines, advertisers typically bid on keyword phrases relevant to their company. Customers searching for those keywords are directed to your website to purchase your products or services.

How will Pay-Per-Click help you succeed?

The best thing about Paid Google Search Advertising that it is an easy way to get your company’s website and product in front of potential customers and the best part is your company only pays if your ad is actually clicked on. Companies that use PPC have their ads displayed when a keyword query or search is entered into a search engine, and it matches one of the keywords your PPC campaign is bidding on.

Paid Search Advertising Keywords

Using specific keywords can target customers by geographic location, demographic characteristics or interest in a specific product or service, can attract customers that may not be found otherwise. You can even choose specific engines to further refine the demographic/customer you are looking for. Pay-Per-Click Marketing is active engagement as it allows you to capture the right customer when the customer is ready to buy.

Services include:

  • Google AdWords Certified Representatives dedicated to meeting your advertising goals
  • Dedicated personal account manager committed to exceeding expectations
  • Keyword Discovery and Management for optimal performance of Website, PPC and SEO

Pay-Per-Click Advertising is a marketing strategy that your company only pays for if your ad is actually clicked on. This allows for your company’s website to be positioned directly in front of potential customers. PPC is an affordable, highly efficient tool for making your business a success.